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Welcome to Episode 133 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we busted the top 3 myths around promoting our content through tactics such as sponsored social media posts.
This month is all about the trends that are shaping the future of our work as content marketers, and in Episode 133 of the Content Marketing Podcast, we talk about the rise of the mobile content consumer and what it means for us content marketers.
Give today’s episode a listen to hear:
- Shoutout to listener and fellow podcaster Orlando Mergal, host of the Hablando de Tecnología podcast
- Our latest News Feed segment:
- Facebook announces “Secret Videos” for publishers
- Google ditches Google+ requirement for logging on to its apps — is this the beginning of the end for G+?
- Content Hit of the Week: “Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds” by Steve Hoffman on the MarketingProfs blog
- How mobile has grown to account for more than half of U.S. digital media time spent
- Why we need to adapt no matter who our audience is
- 3 ways we can make our content more appealing to mobile audiences
- Tip of the Week: Mobile devices are handy not only for consuming content, but also for creating it, and there are plenty of apps out there to help us do our jobs better and more efficiently