Local SEO has become a major part of overall Search Engine Optimization (SEO). There are millions of businesses globally and in the United States who operate locally and need to make use of Local SEO tools to succeed. In this article, we are going to list a selection of Local Marketing Automation tools that can make your life easier if you’re a local business or local marketer.
Tool #1 – Yext
Yext is probably the oldest and most popular local marketing software solution. They offer a set of tools that will help you get listed in 50+ of their network directories and partners.
With Yext you can:
- Submit your data to their 50+ partner network
- Manage changes or updates to your listings automatically
- Monitor reviews and social interactions on the Yext publisher network
The greatest benefit of Yext is their speed of execution. Unlike other services that are manual or semi-automated, Yext is a 100% automated solution that will instantly sync your data.
Their pricing starts at $450/year for every location. You can start using the product by running a free scan on their website.
Tool #2 – Synup
First in our list is Synup, which is probably the most comprehensive and easy to use Local Marketing software out there.
With Synup you can:
- Monitor your citations or local listings on over 190 local directories
- Create or fix listings in major sites
- Monitor your local reviews
- Track rankings on different national and local search engines
The best part about this service is that’s it’s free to try and use with premium plans starting at $2 per month.
You can register for the product and read more about them at their website.
Tool #3 – Moz Local (GetListed.org)
Moz Local which was previously known as GetListed.org is another important tool that should be part of your Local Marketing arsenal.
The software is part of the larger and more popular Moz suite of marketing products.
With Moz Local you can:
- Submit your data to the most important aggregators (Acxiom, Factual and Localeze)
- See how your listings appear on 20+ different local directories and search engines
Moz Local is priced at $85/year for every business location. You can run a free scan of your business on their website.
Tool #4 – Vendasta
Vendasta is a local reputation monitoring and management system that is primarily targeted at large franchises and marketing agencies.
With the Vendasta product, you can:
- Manage your local listings on the top 25 local directories
- Monitor reviews and social interactions from the top local directories and search engines
Vendasta is priced at $65/mo per location.
Tool #5 – Placeable
Placeable is a platform that helps large brands manage consistent local data across different local search engines and directories.
They offer an interface where customers can add their locations, mark them for accuracy and syndicate it back to major providers.
Placeable offers pricing as low as $2 per location per month. To learn more, visit their website at Placeable.com
Tool #6 – Localeze
LocalEze is one of the three major aggregators of local data information on the web and distribute local data to all of the major directories and search engines.
On a monthly basis, you can provide LocalEze with a feed of your locations and they will update this information on these sites and provide you with reporting on what has been done.
The biggest plus with this service is the reach they have in terms of the number of places they can submit to. But, the biggest disadvantage is that there is no guarantee of distribution and the process takes very long to complete.
The pricing for their service varies on the number of locations you are submitting on a yearly basis.
Tool #7 – ReviewTrackers
ReviewTrackers offers solutions that help businesses monitor reviews on different local directories including Google, Yelp and Yahoo as well as industry specific sites such as TripAdvisor and OpenTable.
They are the oldest review monitoring platform out there and have been offering services for over three years now.
Their pricing starts at $29 per location per month.
Tool #8 – Universal Business Listings (UBL)
Universal Business Listing (UBL) syndicates your business information and data to multiple directories and search engines.
Unlike data aggregators, UBL manually submits and claims your information on major directories and search engines. This is far more beneficial than using a standard data aggregator type service.
Pricing for UBL starts at $79
Tool #9 – Free Review Monitoring
Free Review Monitoring is a service that will monitor your reviews for you at no cost. This service is very useful if you’re on a budget and have just a single or two businesses that you monitor reviews for.
Beyond three locations, Free Review Monitoring has plans that cost a monthly fee for usage.
Tool #10 – ReviewPush
ReviewPush is another review monitoring solution similar to ReviewTrackers. They also offer review monitoring on the major local directories as well as notify you via email every time a new review is posted.
Their pricing starts at $29 per location per month with bulk discounts available.
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