Jumping into SMS marketing without knowing the best practices will limit your success. Avoid sending out random SMS campaigns, as this can lower the value of your list and lead interested subscribers to unsubscribe. Let’s take a step back. How can SMS marketing truly help your business grow? There are many quick benefits, but let’s look at some of the long-term gains.

  1. If offers an element of personalization.
    It’s clear that most mobile phone users have their devices close by. Because of this, it’s vital to keep your messages personal while still being professional. For instance, sending out birthday rewards can really help improve your customer relationships.
  2. It rewards loyal customers for regular engagement.
    If we had to pick our favorite SMS marketing bonus, it would be this. Rewarding customers for their consistent brand engagement helps you build long term loyalty. You want to own a business that can be passed down through generations, not a fly by night operation.
  3. You can easily segment your customers by age, location, purchasing habits.
    The more targeted your segments, the more qualified your messages. For example, if you segment your list by age and location, you can easily fire out an offer to one specific location targeted towards a certain group of people.
  4. You can make sure that all messages are targeted and exclusive.
    If your messages don’t provide an exclusive form of high value or specific benefit, you won’t experience high offer redemption. For example, you shouldn’t fire out a message that holds a generic 10% off coupon code. Instead, err on the side of super high value with an irresistible offer; something like buy one, get one free or a large percentage discount.

Now that you’ve briefed yourself on all the benefits of SMS marketing, take a second to scroll through this handy infographic, The Golden Rules of SMS Marketing.

SMS Marketing

This infographic can originally be found on the Slicktext blog.

 

Read More: 6 Mistakes to Avoid in Your SMS Marketing